Learn how we collect, use, and protect your personal information.
First of all, it is important to highlight that your information is invaluable to us at MultLeads. Our goal is not only to handle it securely and responsibly but especially to respect your decisions.
Using our website, accessing our mobile platform, logging into our secure environment, or providing data physically in stores does not mean you are transmitting all your data to us. You authorize us to handle only the personal information you choose to share.
The information collected, always authorized by you, facilitates the use of our physical and digital platform and provides a more pleasant and personalized experience. MultLeads is committed to safeguarding your privacy and protecting your personal data.
The objectives of this policy are:
This document is also part of the Platform Terms of Use, which define the concept of our digital environment. Our Privacy Policy will apply whenever you use our online or offline services that involve the collection of personal data.
Our user service area includes:
You accept our Privacy Policy when you:
Although acceptance of our Privacy Policy occurs in the cases above, it is important to reiterate our commitment not only to secure retention and maintenance of your personal data but especially to respecting your choices. Only the data you authorize will be collected, except for required cookies, which do not collect personal information but only essential data for the functionality of the digital environment. However, your choices may also include not accepting our Privacy Policy. We reaffirm that we do not access unauthorized data. Still, in case of non-acceptance, we will not be able to provide you with personalized services. If you do not wish to agree to our Privacy Policy, please inform us. We are happy to clarify any concerns that may seem unclear so we can establish a long-term relationship. Ultimately, MultLeads seeks to create an open and easy-to-understand channel for you, the user and recipient of this document. Therefore, even though we aim to clarify important points below, such as the types of data collected, storage methods, among others, we are always available to resolve any doubts, even if not directly related to this Privacy Policy.
It is important to highlight that the purposes for collecting personal data generally fall into two categories: the first concerns the essential nature of the information for the proper functioning of the system (essential and anonymous data), and the second concerns the collection of data, which may or may not be anonymous, with the aim of personalizing the user experience.
As a result, essential and anonymous data will always be informed, and personal data – which may be safely and permanently anonymized – may be collected to enhance the experience and ensure the proper functioning of the platform. Personal data may be collected in the following interactions with MultLeads:
Regarding content shared by the user about MultLeads on social networks, we emphasize that such publication is done exclusively by the user on their personal profile. Therefore, MultLeads has no control over such data sharing.
First of all, it is important to recall that MultLeads prioritizes respect for the user's opinion and will. However, questions may still arise regarding the reasons for collecting personal data. Although previously explained, MultLeads once again clarifies that the reasons for data collection are divided into two types: essential and anonymous data, which ensure the proper functioning of a digital platform, and, secondly, the collection of anonymous or non-anonymous data, intended to personalize an environment that is pleasant and more aligned with the user's preferences.
Law No. 13.709/2018 and its subsequent amendments, known as the General Data Protection Law (LGPD), as stated in Article 1, came to regulate the 'processing of personal data, including in digital media, by a natural person or by a legal entity of public or private law, with the aim of protecting the fundamental rights of freedom and privacy and the free development of the personality of the natural person.' It is important to observe that, although the prior existence of a regulation already qualified the need for regulation, the foundational principles of data collection, which can even be found in the Federal Constitution of 1988 and the Civil Code, are consent, legitimate interest, and the proper execution of contracts.
Federal Constitution of 1988 and the Civil Code establish that the legal basis for processing personal data is consent, legitimate interest, and the regular execution of contracts.
Legalmente, não precisaríamos solicitar sua permissão para o uso de cookies funcionais e analíticos, mas respeitamos sua decisão. Ressaltamos que podem existir cookies de terceiros já instalados em seu navegador, sobre os quais a MultLeads não possui controle. Esses cookies podem continuar coletando dados mesmo após você sair do nosso site.
Nã o tenha dú vidas que nó s, da MultLeadas, sempre iremos buscar um meio de chamar sua atençã o, e, quando você demonstrar interesses em nossas publicaçõ es, seja acessando nossos anú ncios, publicidades e até mesmo informativos, ou seja por intermé dio de seu cadastro pessoal em nosso Website, além dos dados essenciais e anô nimos, poderemos solicitar seu consentimento para compartilhar dados analı́ticos, onde nã o constará quaisquer informaçõ es pessoais, objetivando somente a possibilidade de produzirmos um conteú do personalizado para você, mas, també m, poderemos solicitar outro consentimento de sua parte, que autorizará a coleta de dados pessoais com objetivo ú nico de produzir conteú do personalizado para você .
A MultLeadas, sempre respeitando sua vontade e opiniã o, utilizará de seus dados exclusivamente para personalizar conteú dos de seu interesse, lembrando que a qualquer momento você poderá optar por cancelar nã o somente o acesso aos dados, mas, também, poderá descadastrar qualquer recebimento de publicidade e/ou informativo. A tı́tulo de exemplo, a MultLeadas poderá :
MultLeadas will not share your non-anonymous or anonymized personal data with any legal entity other than the brand holder, which is the legal entity MultLeadas (CNPJ 29.439.066/0001-64), as well as entities within the same Economic Group and service providers whose purpose is to protect your data. The sharing of this data with third parties unrelated to the activities carried out by MultLeadas is strictly prohibited.
According to Article 1 of Law No. 13.709/2018, the General Data Protection Law (LGPD), the purpose of safeguarding personal data is to 'protect the fundamental rights of freedom and privacy and the free development of the natural person's personality.' Therefore, the aforementioned legal protection, although already covered by the 1988 Federal Constitution and the Civil Code, only came to clarify that you, the user, will always be the holder of your personal data, which, with your express authorization—something we will always request—will be used to optimize an environment that may interest you.
Seus dados pessoais serã o guardados, de forma segura, cujo tempo de guarda observa nã o somente o prazo legal, mas, também, quando ausente alguma determinaçã o legal, o perı́odo necessá rio para que nossos colaboradores excluam suas informaçõ es de nosso banco de dados. Desta forma, seus dados serã o mantidos pelo perı́odo abaixo:
Above all, your security will always be our priority, and as such, it begins the moment you register through your personal password, which is non-transferable. Therefore, do not share it and do not allow third-party access to your secure environment! On the other hand, it is important to note that MultLeadas works continuously, updating its security system, which covers both the user who registers in our digital environment and the user who shows interest in our publications and promotions. Just for the sake of observation, MultLeadas employs numerous practices that can prevent any harm to your data, such as:
Despite the ongoing efforts to protect your data, if you notice anything that compromises the security of your information, we kindly ask you to contact us immediately through our support channels.
We kindly highlight that your personal data is highly personal, and your will shall prevail. Therefore, if you believe that your data has been used in a manner inconsistent with our Privacy Policy, or even if you wish to suggest an essential point that may have been overlooked, MultLeadas provides a dedicated channel to assist you.
Given all the points mentioned, we must emphasize that MultLeadas is also committed to the constant update and improvement of this Privacy Policy. Therefore, when you return to visit us, you may be required to provide a new authorization for data usage. If that happens, it will likely be because your browser cookies were deleted or this Privacy Policy has been updated.
